Andrew B Rabbitt

Chief Consulting Partner

Marketing Programs Specialist

Senior Marketing Specialist

Trade Show Manager

 
 

Currently Andrew is working for Rabbit Valley® Comics making customers happy and increasing profitability. He also consults part time for the medical software developer Psyche Systems to facilitate lead generation and follow-up, track and report on campaigns, manage the customer forum and company CRM program, copywriting, and other projects. From time to time he jet sets around the country for train agricultural facilities on the testing for mycotoxins using fluorometric and lateral flow test kits.


Prior to now he worked for the worlds pioneer in data deduplication software, SEPATON, where he oversaw the trade show program, created and implemented email based marketing campaigns and maintained the CRM and leads databases. His primary customers were Fortune 1000 companies with large volumes of backup data.


In his previous role Andrew oversaw the day-to-day marketing activates of the VICAM. His responsibilities included marketing budget management, trade show logistics, advertising and collateral material development, inventory tracking, maintaining memberships in industry organizations, product and pricing communications, and website management. In addition to his marketing communications duties he acted as product manager for the VICAM mycotoxin testing product line. His primary customers were the USDA, peanut and other nut farmers, the cereal grain industry, and the dairy industry.


His background includes ten years of marketing communications experience, four of which he assumed the title as acting product manager in addition to his marketing responsibilities. While working for Bacou-Dalloz; in the Eye & Face, and Consumer/Retail divisions; Andrew reduced overall trade show spending, followed up on all lead generation programs, increased eyewash sales eleven percent year over year, and developed a new consumer retail brand image. In 2004 he left Bacou-Dalloz and took a marketing specialist position with VICAM where he again reduced trade show expenses, developed a new ad campaign, and increased web usage. In 2006 VICAM was acquired by Waters Technology Corporation.


Andrew has written several articles for the eye and face protection and medical software markets as well as press releases relating to mycotoxin testing. He has a demonstrated history of reducing marketing costs in the area of trade shows, print production, and development. He continues to work towards increasing sales by focusing on vertical markets and targeted campaigns using the internet and e-mail as a communications vehicle.

Professional most of the time...